Volume H.E.A.T. 3

Lower Ground Floor
83 - 85 Hollywood Road
Central
Hong Kong
MTR: Central  or Hong Kong - any exit leading towards SoHo; or
          Sheung Wan  Exit E2

Tel: 2857 7683
Web: www.volume.com.hk  
Opening Hours: 12 Noon to 12 Midnight every day

Received from a reader today: 

Hi, 

I saw your post on V.H. and couldn't agree more - It is always empty. Don't get me wrong -  I love it, I like a quiet place where I can work or chat over coffee with friends and the place feels much like a living room. However, for it to be sustainable something had to happen. They closed on Sunday and will be closed for three weeks (one of the staff members told me) for renovations, after which they will re-open and serve Thai Fusion Food. I'm not getting any hopes up as the food they were serving was beyond awful. Let's give them the benefit of the doubt though, and as long as they serve coffee and have couches I'm alright with it. 

Never understood why they did not turn it into a cocktail lounge or something like that - a more chilled complement to B.E.A.T. rather than something very different. It could have worked well.  A focus on alcohol keeps the fags coming in. 

FuelMix says:

Yeah......we'd like to give them the benefit of the doubt because actually, the premises aren't bad. The first review FuelMix gave them abour a year ago, was favourable.  But the impression one is left with, after having repeatedly viewed the near total absence of sentient life, is that the "concept" - where grinning fags drop in, linger and bond in the middle of the trendy SoHo Universe - misfired.  

Other than visualizing Eurasian moneyboys from South East Asia, FuelMix has no idea what Thai Fusion Food is supposed to be.  The suspicion is that they're trying to bag a str8 clientele too and that's OK.

Agree that a focus on alcohol keeps the fag coming in - particularly in the evenings.  That said, their alcohol prices did not appear competitive and FuelMix wondered why the staff aggressively urged customers to buy drinks.  

It may well be that a totality of factors around Volume H.E.AT. pushed fags to the Agnes B Cafe down the steps on Gough Street.  

Oh yeah.....Agnes B Cafe has a flower shop in it and smells nicer. 

Thanks for the feedback.

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